Could our tried-and-tested design recipes end up becoming irrelevant? Now more than ever, there’s a desire for designing and communicating something that feels real, and exploring how to express real emotions is a large part of that. How does an industry move beyond standardized inclusion efforts and embrace the broad spectrum of human emotion, as well as embracing the wide range of human identities?

The impact of your design decisions doesn’t end on your screen. The greatest impact is to influence the capacities of an organizational process that will level up how we interact with our environment. The idea of this conversation is to focus on how design decisions have an impact on the dynamics of cultural organizations.

The vast majority of designers find themselves in the dilemma of sacrificing their designs to meet the goals of their companies to generate sales. How can we take stock? This will be a refreshing look where we will see how emotions can be the basis of your designs to attract customers using conversion techniques, optimization for web pages and mobile applications. Learn how to create designs with emotions that improve the sales of your products and/or services.

This talk will educate attendees on the best accessibility practices linked to Search Engine Optimization (SEO); we will address how to create experiences able to further the reach of web visits, the click-through rate, and the optimization of them based on the page experience. User experience strategies will be developed, both in terms of the interface and in the technical aspect of their implementation. This talk is intended both for designers and product, marketing, and advertising strategists.

How can service design improve the quality of living for people in the LGBTQIA+ community? How many people can be saved with just a change of a color of a button? Decisions such as buying a home, the big step of getting married, or expanding a family may be impacted by design. You will learn a new point of view on how to design with inclusion in mind but most importantly how to create products that expand you horizons when it comes to innovation, responsibility, and leading the change. This talk will cover the intersectionality of gender, and the repercussions it has in society when the design is not part of the equation, extending even further to dreaming on the idea of the “Us” world “on the rainbow”.

Accessibility in AI is part of user experience, for that reason, all UX designers should be trained and instructed to ensure that services and products are designed accessible for everyone. How do we provide data sets so AI is informed and is more inclusive and improve disability representation and diversity? In this talk, I will cover the new challenges of designers working with AI especially focusing on accessibility. New technologies that improve digital a11y and AI Ethics Guidelines on Accessibility and Universal Design.

Learn how to generate a personal brand aligned to the design industry and learn how to overcome systems such as the "Applicant Tracking System" to be able to reach design positions in the most requested companies.